“We don’t just invest in startups.
We shape the future.”

Venture Studio building the next generation of tech, consumption, and humanity-
driven startups.

About

Shape Venture Studio

What Makes Us Different

We create and scale companies in-house, Deploying €30M across 30 startups. With full transparency, structured processes, and a commitment to operational excellence, we build ventures in close co-creation with our LPs and strategic partners.

PAIN: Fixing What’s Broken in Venture Capital.

PAIN

LP Frustration

  • Capital goes in — but LPs are left in the dark.
  • participate in ideation, validation, and governance.

VC Risk

  • Decisions made on optimistic pitches, not fundamentals.  
  • Minimal control after the seed round. High failure rates.

Founder Friction

  • Founders receive capital but lack strategic guidance.
  • Hidden fees, unclear expectations, and pressure-filled exits.

Systemic Inefficiency

  • All startups follow the same reporting, governance, and strategy frameworks.
  • Transparency and comparability across the entire portfolio.

Staggered, Optimized Exits

  • The venture model remains high-risk with low hit rates, even after decades of iteration.

Gain Changer : A Smarter, Safer, Stronger Venture Model

Gain Changer

LP Empowerment

LPs are no longer just capital providers — they’re co-creators.
They participate in ideation, validation, and governance.

Controlled Risk, Higher Ownership

We build ventures in-house, keeping ~80% equity per startup.
Ideas are vetted, feasibility as well. Capital is injected step-by-step, not blindly.

Founder Enablement

Founders are selected, coached, and incentivized with performance-based equity.
They gain support, clarity, and room to grow — not just money. LP are advisors.

Standardized Oversight

All startups follow the same reporting, governance, and strategy frameworks.
Transparency and comparability across the entire portfolio.

Staggered, Optimized Exits

Exit startups one-by-one based on real metrics — not market timing pressure.
Faster liquidity. Smarter returns. More optionality. Multi-class shares and dilution system.

At SHAPE, we turn capital into systematic innovation, aligned teams, and scalable success — not just bets on the next unicorn.

3 Structured units

A Model Built for Scale and Impact

Financial & Growth Structure

  • €30M fund deployed
  • Average €1M per startup (MVP + 1 year of commercial development)
  • €300M follow-on fund under construction

Scale & Execution

  • 30 startups created in-house
  • Each startup targeting series A valuation valuation in 3 years
  • Clear exit strategy with a structured support model

Investment Focus

  • We disrupt industries through 3
    major investment units

3 Structured units

The first startups are already in motion, but we are looking for bold ideas to shape what’s next

Rolling out process: Launch 10 start up per year over 3 years

SHAPE Venture Studio – Startup Lifecycle Process

30 START UPS IN 3 YEARS, approx. 10/year

Step 1: iIdeation Committee ( Approx.7 days) 
  • SHAPE team and LPs present pre-screened startup ideas
  • Ideas are challenged and refined
  • Committee votes to shortlist 3 high-potential concepts
  • These move to the feasibility stage
Step 2:Feasibility Study + Slideware + Business Plan (Approx. 30 days) 
  • SHAPE’s structuring & research team, with LP support, conducts full validation
  • Deliverables:
  1. Market & competitor analysis
  2. Technical & operational feasibility
  3. Financial model
  4. Slide deck
  5. Complete Memorandum of Information
  • Projects are validated or invalidated at this stage
Step 3: Founding Team Recruitment + LP Advisory ( Approx 30 days) 
  • SHAPE headhunts and hires a tailored executive/founder team with a validation committee
  • Offers up to 20% equity with vesting, tied to performance milestones
  • One LP or industry expert is assigned as startup advisor-in-residence
  • Governance protocols are defined
Step 4: Vehicle Setup + Initial Cash Injection (Approx. 10 days)
  • Legal setup of the operating vehicle
  • Average €1M equity injection, deployed progressively
  1. Includes potential bonuses and public innovation grants
  • Capital phased according to performance checkpoints
  • SHAPE retains ~80% equity for high leverage

Life Of The STARTUP

Step 5: MVP Build + Reporting System Setup (approx 30 days)
  • Build and deploy first version of the product
  • standardize KPIs and reporting structure
  • integrate into SHAPE’s platform-wide control & transparency systems
  • Set up governance board and tracking dashboard
Step 6: Iteration + Expansion Phase (1-3 years) 
  • IProduct refinement based on market feedback.
  • Process optimization an hiring of key talent.
  • Launch go-to-market strategies
  • Commercial expanision and international growth
  • Regular board meetings and performance reviews
Step 7: Exit or Follow-On at Series A Metrics
  • Once Series A KPIs are met, SHAPE enables:
    1. Secondary sale ( early exit for LPs / SHAPE)
    2. Follow-on investment (internal or external)
    3. Continued involvement based on startup trajectory
  • Built-in mechanisms for
  1. Preferred shares and voting classes
  2. Dilution Protection
  3. Relution rights
  • Liquidity optimized startup by startup, not by portfolio

ROI SHAPE VS NORMAL VC

Portfolio Highlights

A look at some of our exceptional projects

E TURTLE

Specialization of the company

AI last-mile software, partnered with NVIDIA, optimizing
delivery routes, space, and customer experience: 95%
success rate, 30% cost reduction, 4.9/5 rating.
150K parcels/day signed at €0.05-0.10 per parcel.

Website Url: eturtl.com

RATENB

Specialization of the company

Real estate platform based on neighborhood,
district, and city ratings, ensuring homebuyers
make informed decisions. Subscription model
for agencies to list properties.

Website Url: ratenb.com

VICI

Specialization of the company

E-commerce platform for new and second-
hand products, enabling 1- hour doorstep
delivery, supporting local commerce and
sustainable consumption. Fully integrated
with E-Turtle.

Website Url: vici-shop.com

Why join
Shape
Venture Studio
as LP?

Early access

Exclusive access to early stage opportunities with participation in ideation and strategic decisions

Fully Transparent system

The end of bullshit, companies are oursand with the same reporting and transparency model to help them succeed

Optimized Model

We maximize performance and minimize risk due to full control model

Frequently Asked
Question

SHAPE is a venture studio that builds startups from scratch in-house. We ideate, validate, fund, and launch ventures internally in close collaboration with our LPs and partners—without relying on external startup pitches.

We follow a structured 100-day launch process. It starts with internal ideation, followed by feasibility studies, team building, and MVP development. Each startup is fully built and scaled using SHAPE’s capital, operational framework, and strategic resources.

We create ventures around bold ideas in technology, future commerce, and humanity-driven innovation. Each venture is designed for scalability, sustainability, and impact—driven by our internal research and strategic vision.

Our LPs are not passive investors—they co-create with us. They contribute to ideation, validation, and advisory roles across startups, ensuring deep alignment between capital and execution from day one.

Meet the Team

Julien Lenne
General Partner

Julien Lenne is a seasoned entrepreneur with over 15 years of experience across Asia, Africa, the United States, and Europe.

GURJIT SINGH LALLI
Partner

Managed 30M$ real estate portoflio – Director of Programme: Common Purpose is active in over 22 countries with its Leadership programme.

Nicolas Jambin
Operating Partner

Expert in Business & Digital Transformation with 25+ years’ experience in digital, CRM, data/AI, and innovation

William Bonutto
Operating Partner

Digital leader in luxury, retail, and tech insurance, with a track record of driving growth for international brands and building successful startups through to exit.

ALREADY 15 LP HAVE JOIN US
TO SHAPE THE WORLD!!!

WE ARE LOOKING FOR an average of 30 LPs, and 3-5 institutions.

  TESTIMONIAL

  • ERIC DOUILHET, LP and BOARD ADVISOR 
  • Background: Former President of Bluebell and Estée Lauder in Asia & Canada; deep expertise in cosmetics and luxury retail.
  • Current investor of Iris Gallery, Protelicious

WHY SHAPE

  • A new venture studio model with a structure enabling fast, rigorous decision-making, execution, and monitoring for exceptional ROI
  • Strong involvement of LPs, fostering their engagement and alignment
  • Startups already in incubation
  • A transparent and robust exit model
  • A skilled and experienced team

Access the Shape Investor Data Room

Our LPs and stakeholders can securely log in to view deal flow, performance metrics, legal documents, and portfolio updates.

For follow-up inquiries, please reach out to us via the following channels.We look forward to connecting with you!

Phone

+33768858068

E-mail

julien@wool-inc.com

julienlenne@hotmail.fr

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